Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it. From Search to Landing Page One of your best friends when determining customer behavior predictions is your Google AdWords account. This program determines all the keywords your buyers searched, which of those searches resulted in clicks through to your site, and which of those clicks through resulted in a sale. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. After all, you already know what they’re looking for. They told you when they searched Google for it. Should you slow them d
http://bit.ly/1PJZfrz
No comments:
Post a Comment