Our Digital Marketing Automation Methodology – INFOGRAPHIC

 

How we revolutionize digital marketing campaigns?

Customer Journey Audit

We start with what you have.

Our intelligent programs analyze all your historical sales data.

The software tears through as many data in an hour as it would take a human week to analyze.

The Result

A clear, top-down summary of your “Customer Journey”.

You’ll know exactly what worked in the past, by what degree.

The “sweet-spot” becomes clearer.

The single most effective way to position your offering.

Marketing System Build

We know your customer journey, so now we can lay down the tarmac to make it smoother for future customers.

Traffic

1. Create customer personas.
2. Craft engaging content that speaks to their individual needs.
3. Paid promotion and organic traffic are used to hook in more potential customers.

Engagement

1. Define the length of sales funnel – How long do we need to nurture prospects?
2. More content is produced that goes into greater detail and value.
3. Remarketing means anyone who touches your website can be brought back in.

Sale

1. Your products or services are promoted in a way that leaves customers happy about how they were sold to, and willing to buy again.
2. Everything leading up to the sale is tracked. Nothing is left in the dark.

Our systems give you 20/20 vision into the traffic you reach.

Profit Optimization

The system is built to make optimization easy.

• Track the result of every dollar spent.
• Group individuals into segments.
• Split test what works on each segment.

Squeeze every last drop from every dollar spent.

Real-Time Content Personalization

Dynamic Content = Content that changes depending on who’s looking at it and when.

e.g. auto-updating copyright notice in a website footer.

Go far deeper with self-adjusting email newsletters and web pages. Make all your content ultra-relevant to every prospect.

Future-Proof Your Marketing Strategy

Digital marketing is being eaten up by A.I… and that’s a good thing.

Machine learning enables software to plow through mountains of data, allowing marketers (like you) to take their heads out of mind-numbing spreadsheets and focus on the important questions.

Track who clicks what, when, and where.

Make content that tailors itself to different visitors.

Test different theories to find out what really makes you money.

 

Read more on our blog MAN Digital Blog

My Process For Setting Up A Solid Call Tracking System INFOGRAPHIC

 

Phase 1: Choose A Call Tracking Provider

Always use a SaaS service with cloud PBX technology. They will be able to handle any sudden peaks in traffic, and troubleshoot other issues.

In-house call tracking is what large corporations have been doing for a long time, and it takes the resources of a corporation to make that option viable. SaaS has opened this technology up to the rest of us.

It also makes sense to choose a call tracking provider who is also a Google Partner. Click here for the list. My personal preference is RingoStat.

Phase 2: Set Up A Tracking Number

If you’re a business that operates locally, get a local number. This helps give you an SEO bump.

Get a call-tracking enabled phone number.

Set the destination number.
This is your business’s root phone number.

Use that number for a marketing campaign that you want to illuminate.
Don’t muddy the waters by using it everywhere. When you want to compare two different marketing channels, use two different numbers.

Phase 3: Hook Up Analytics

If you’re using Google Adwords, you’re now ready to get maximum mileage out of the “Click to Call” feature. Pop a tracking number into that field, and you’ll have added a layer of Google Analytics on that number.

Google Analytics is a common integration for call tracking platforms, so you can use it even without an Adwords campaign. Double check that the platform you want to choose has this feature before you hand over your credit card number.

Focus on one metric above all others – First-time callers. It will take about 3 to 6 months of call data for this metric to emerge from the noise, since at the start, everyone will “technically” be a first-time caller.

Phase 4: Generate More Calls

The next chapter is packed with my favorite techniques for increasing the volume of inbound calls.

The “master technique”, however, is deceptively simple.

Test.

Now that you have tracking in place, you can watch any change you make to your marketing systems ripple through your results. However, that won’t help you much if you make changes at random.

Be a scientist about it. Choose one thing to test at a time, and keep everything else the same. Implement the test, and wait until you have statistical significance before you make a decision on the change you’ve made one way or the other.

This is the one principle to rule them all when it comes to optimizing your results in business.

Test, track, analyze, repeat.

Read more on our blog MAN Digital Blog