5 Emails Your Association Should Send to Increase Memberships

Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment. How can nonprofits stand out, build visibility, and drive engagement in a landscape where the average email user sends and receives 122 messages a day? The answer is simple: do what you already do best by building long-term relationships with the communities and stakeholders that you serve. Rely on your value proposition to stand out and build an emotional rapport with your audience. Communicate your organization’s unique value proposition in a way that sparks interest and action. And of course, be practical: humans need friendly nudges and reminders from time to time.
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An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions [Free Ebook]

How often do you take a step back from your day-to-day job to
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Getting Inbound Buy-In from Your Media Sales Team

Any marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. Instead of weeding through mismatched prospects, they can focus on closing deals with solid fits. This efficiency is especially important in the media world where established sources of revenue are waning, and publishers are needing to get creative in how they’re keeping their businesses alive. Inbound has the potential to fundamentally change the publishing industry in terms of how media reps sell, in addition to how they generate leads to the products that they’re selling. But still, marketers have a hard time convincing their sales teams to participate in inbound marketing efforts and to sell inbound marketing to advertisers. Sales leaders would rather focus on familiar terrain that they know works: reaching out to potential prospects on LinkedIn and selling the same advertising solutions for years. But then
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Struggling With Impostor Syndrome? 9 Ways to Deal With It (Before It Hinders Your Success)

"I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate ... you're probably suffering from impostor syndrome. People who suffer from this syndrome often feel like frauds -- despite being smart, skilled, capable professionals who actually deserve whatever commendations and praise they're given. Rather than celebrating their accomplishments, they worry that they've somehow tricked people into thinking they're good enough. As a result, they live in fear of being "found out" or "exposed." Impostor syndrome is actually fairly common: Researchers believe that up to 70% of people have suffered from it at one point or another. But that doesn't make it any less damaging to a person's confidence and career growth.
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31 of the Best Office Pranks & Practical Jokes to Pull on Your Work Buddies

Thanks to the TV show
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The 10 Most Common Interview Questions (And How to Answer Them Perfectly)

Where do you see yourself in five years? That question is, as HubSpot recruiter
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How to Make an Infographic in Under an Hour [15 Free Infographic Templates]

Wouldn't it be great if
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3 Emails Your School Should Send to Improve Application and Enrollment Rates

A great deal of inbound marketing for schools focuses on gaining the permission
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10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic]

Over the past few years,
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3 Ways to Use Customer Behavior History to Predict the Future

Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it. From Search to Landing Page One of your best friends when determining customer behavior predictions is your Google AdWords account. This program determines all the keywords your buyers searched, which of those searches resulted in clicks through to your site, and which of those clicks through resulted in a sale. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. After all, you already know what they’re looking for. They told you when they searched Google for it. Should you slow them d
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16 of the Best Brands on Instagram Right Now

For a while
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The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Creative work takes a tremendous amount of energy.
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What Motivates an Internet Troll? The Science Behind the Internet's Least Favorite People

In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary
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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. But even experts make mistakes, right? Instead of shying away from these oversights, we thought we'd show you where we went wrong so that you don't make the same mistakes. More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. The Importance
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Mobile Payments: Awesome or Overhyped?

So, we’re firm believers that your buyers should have several different options when it’s time to pay for their purchases. You don’t want to lose a sale just because you only take credit cards and your buyer only uses PayPal. What happens when buyers have way too many options for mobile and online payments? The Walmart of Mobile Payments No, really, Walmart decided to release their own mobile payment program called Walmart Pay. Who wants to play second fiddle to Apple forever? Not Walmart, that’s for sure. And with a retail app that boasts 22 million active users, a mobile payment option seems like the right way to go, right? If buyers are on board enough to download and use your app, then they’re probably all in on the payment options, too.
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