If you’re just about to get into call tracking, I’m excited for you. You’re about to identify and plug up major revenue leakages and grow your bottom line. Here are three cases of companies doing just that.
1) Fannit Marketing agency Fannit was being wrongly accused.
Their client thought Fannit wasn’t doing their job. It looked like lead generation was too low. However, by tracking where phone calls came from and how effective each call was, they discovered the problem wasn’t in lead gen at all.
The problem was in sales.
The phone agents didn’t know the answers to many of the questions that leads had. Spotting this gap in their process added $250,000 of potential annual revenue for the client.
2) Hotel Grand Lucayan Knowing what’s working is sometimes enough to transform a business from “flirting with broke” to stable and growing.
As a luxury vacation resort in the Bahamas, Hotel Grand Lucayan spent most of their marketing budget on Atlanta. That’s where most inbound flights to the Bahamas came from, so it seemed to make sense.
After implementing call tracking, however, they found advertising in certain areas in the US northeast and Florida worked far better. They now knew their highest performing areas down to the zip code.
Grand Lucayan’s phone conversion rate went up by 157%.
We live in a multi-channel world.
To win, you need to be omni-channel.
3) Paychex
To be omnichannel, you need to have a clear view of your customers’ buying cycles. No gaps. If you’re tracking click through rates but not inbound calls from specific ads, for example, you simply can’t know how well they’re performing.
Paychex reduced cost per acquisition by 43% and increased leads generated by 95% when they started tracking calls.
They found their Adwords campaign was doing more than twice as well as they thought, and they zeroed in on their best keywords. They also reduced their ad spend during peak times when the staff was often overwhelmed by call volume, thereby reducing their cost without losing any sales.
I, for one, like to know where my money is going. I like to see how each dollar is performing, and how much return I’m getting from my investments.
I’m willing to bet you do too.
Learn more how to do call tracking like a boss with our Ultimate Call Tracking Guide
Sources:
- Think With Google, The Role of Click to Call in the Path to Purchase
- Search Engine Journal, An SEO Beginner Guide: What is Call Tracking and Why Should I Care?
- Less Everything, Adding A Phone Number To LessAccounting Increased Our Paid User Base
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